Marketing 3.0 philip kotler resumen2/2/2023 O Companies now want to talk to us as individuals. Today, it is a dialogue, it is interactive. For instance, we can check ratings of the quality and parameters of a car. ![]() ![]() Through Internet we are much more informed. O Today, as clients, we are aware not only of the brand but also of the company. They treated clients as mass, hence "mass marketing". They could not care less about their clients as individuals. Those companies of the past were good at sales. O The company many years ago only new of us when buying our products. "Strategy, management and marketing are dead: you are out of work" ![]() Quizás lo más útil sería echarle un vistazo a los libros que él no ha escrito pero que recomienda (ver más adelante). Ni emplea ejemplos muy novedosos ni nos descubre algo nuevo, pero refresca las ideas. Es un batiburrillo que combina todo: innovación, China, internet y redes sociales, co-creación, crowdsourcing, micro-targeting, responsabilidad corporativa, etc. En este caso, Philip Kotler nos ofrece un compendio de los temas que actualmente importan en el marketing y que están de moda. ![]() Siempre es útil una conferencia que sirve de recordatorio para temas de negocio, aunque no aporte nada diferencial.
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